I have recently been buying lots of Tesco Value fruit and veg. I have discovered most of it is just as good if not better than the produce which does not carry the label 'Value'. After all, just because a Cox's apple is not the exact circumference that The Man From Tesco has demanded it must be does not mean it can not taste good. So I have been congratulating myself on my shopping acumen.
As with so much in my life I have been deluding myself.
Side by side in Tescos tonight - Broccoli and Value Broccoli.
Broccoli 50 pence per kilo, 22 pence a pound.
Value Broccoli £1.49 per kilo, 68pence per pound..."We won't be beaten on VALUE". (Except obviously by themselves).
And no, the broccoli wasn't on special offer.
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1 day ago