I have recently been buying lots of Tesco Value fruit and veg. I have discovered most of it is just as good if not better than the produce which does not carry the label 'Value'. After all, just because a Cox's apple is not the exact circumference that The Man From Tesco has demanded it must be does not mean it can not taste good. So I have been congratulating myself on my shopping acumen.
As with so much in my life I have been deluding myself.
Side by side in Tescos tonight - Broccoli and Value Broccoli.
Broccoli 50 pence per kilo, 22 pence a pound.
Value Broccoli £1.49 per kilo, 68pence per pound..."We won't be beaten on VALUE". (Except obviously by themselves).
And no, the broccoli wasn't on special offer.
And we'll pass, and be forgotten with the rest
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1st September 1988 - 8th October 2025
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